Analyzing external environmental, strategic alliance, and strategic alliance of Kingdom of Saudi Arabia firms – an empirical research

Purpose This study investigates the effect of strategic internal critical factors on alliance performance in an emerging market, Kingdom Saudi Arabia. Design/methodology/approach Multivariate statistical analysis technique Partial Least Square-Squared Equation Model is used for data considering a survey 260 managers. Findings Environmental complexity moderates relationship between and performance. A significant positive corporation was found. It suggests that environment enable managers decision-makers to translate strategies improve overall organization’s outcome, productivity, efficiency, availability product profitability. Practical implications The findings disseminate beneficial regarding how they can best use their capability maximize Realizing antecedents allows manager be sensitive about influent try Originality/value paper shows create associations interfirm coordination as framework new ventures implementing radical technological change, firm post-innovation period, industry innovative output.